Recommend to Attend!

Want to experience Transitions Academy for yourself?

Here's your chance! It's Academy Or Bust as you join other Transitions Star Partners who are "taking to the road" for an opportunity to attend Transitions Academy, 2015. It's the industry's most prestigious professional and personal development event, and you can be part of it.

For 18 years, Transitions Academy has been bringing together the foremost lens manufacturers, laboratories, educators and eye care professionals for professional and personal development. A lot of work, for sure, but also a whole lot of fun. See what it's like for yourself at

Recommend, recommend, recommend!

Our Road to Academy promotion this year is "Recommend to Attend". The premise is simple: the more you recommend Transitions® lenses to clear lens wearers, the more Transitions lenses you will sell. And the more you sell, the better your chances to win a reward.

Practices that take the time to learn how to recommend Transitions lenses enjoy a higher share of sales as well as additional sales of second-pair sunwear and other premium lens treatments. And with Transitions® Signature™ VII lenses now available, the story is even more compelling!

8 out of 10

Consumer wearers testing results confirmed that Transitions Signature VII is a superior product, but even we were surprised when 8 out 10 clear lens wearers preferred Transitions Signature VII over their clear lenses. So recommending to your clear lens patients is good for them. And with Transitions lenses re-purchase rate of 94% and completely/very satisfied rate of 88%, recommendation is good for your practice as well.

Going Our Way?

How to participate:

  • If you are already a Star Partner, you must be logged in to your Star Partner account and then click the "opt in" button on the Road To Academy promotion page.
  • If you're not a Star Partner*, what are you waiting for? This promotion is another of the great benefits your practice will enjoy as a Star Partner. Sign up today to get started. You will need to pass your first Star Partner evaluation to certify your practice and participate in Recommend to Attend. After you are notified of your certification, return to this page and click the "opt-in" button.

You Can Get There From Here!

The winning practices will be the top 100 practices based on an equal weighing of two factors: photochromic lens share point growth and photochromic pairs growth. This will be calculated from March 1, 2014 through August 31, 2014 as compared to the same period in 2013. The collection of this data will be subject to the same procedures and regulations as in the Transitions Star Partner program.

You're Nearly There!

The top 100 practices will qualify for free registration and private hotel rooms for two at Transitions Academy, January 25-27, 2015, at Disney's Contemporary Resort at Walt Disney World. It's an experience you won't want to miss!

The official promotion rules and regulations can be downloaded here.

*If you are not yet a registered Star Partner, contact Customer Service at to determine eligibility and obtain your Transitions Location ID and Security code to register your practice at

Get Started!

Make sure you don't forget to opt-in to Road To Academy once you're logged into your Star Partner account.

Already a Star?

If you are already registered as a Transitions Star Partner, login to opt-in today!

Not a Star Partner yet?

Sign up here